Take a look at Google, and you will instantly think about a search engine that has revolutioned the way people find content through the use of the internet.
While it’s great for finding information, it’s even better for deliver new leads and customers to millions of brands and businesses in the world today. Through the use of their paid advertising, advertisers can pay to rank at the top of Google’s search results, and this is referred to as “ppc” or “pay per click” marketing.
Pay Per Click and PPC Tracking
To learn more about this process, we are going to highlight the many different aspects of pay per click marketing and why having a reliable ppc tracking solution is also important.